- Written by Vlad
There are 5 major aspects that a digital marketing agency must focus on when launching a marketing campaign to be able to execute the campaign successfully, and you should know what they are when choosing a marketing agency.
In this article, I will share with you the 5 major aspects that we focus on at 605 Marketing (my local digital marketing agency in Sioux Falls, SD) when launching a new marketing campaign for our clients.
We pride ourselves for being able to offer a complete package of marketing solutions to our clients because a) it’s convenient for our clients and b) it’s very effective to take care of all 5 of these aspects in proper order on a per-campaign basis.
So what are the 5 major aspects of marketing from a digital marketing agency’s standpoint?
#1: Market Research
Every successful marketing campaign starts with proper market research, so that’s the first thing we do at 605 Marketing when we launch a new campaign (and it’s what every marketing agency must do).
This includes keyword research (for Google search ads), audience insights, and competitor analysis. A marketing agency must gather all the necessary data and information needed to be able to successfully execute a campaign.
In certain (rare) circumstances, depending on your industry and your business model, an agency may not have all the necessary data before launching a campaign. In this case, it’s extremely important to gather as much data as possible in the early stages of an active campaign to be able to effectively optimize and scale the campaign later on.
Market research is a vital step of any marketing campaign. Marketing agencies must not rush into executing campaigns without having proper information about your market, products/ services, and so forth.
We recommend you to provide your marketing agency with as much information about your business and your industry as possible before they launch any campaigns (even if they offer to do market research for you). The more data and information- the better.
#2: Marketing Strategy
A great marketing strategy is key to a successful marketing campaign. At 605 Marketing, we create custom marketing strategies for our clients that we follow like a blueprint throughout the entire marketing campaign.
Now, it’s important to note that an agency must create a marketing strategy only AFTER they have all the necessary data and information (after they do market research).
There should be no emotional decisions when creating a strategy, it must be based solely on data and facts. An agency can certainly split-test multiple strategies for you for different campaigns, however, unless you have a large marketing budget, we recommend to stick to one main well-structured strategy and not get distracted too much.
#3: Strategic Ad Content
When the research process is completed and a solid marketing strategy is in place, it’s time to create promotional content. An agency must create (or obtain from you) strategic, high-quality content that they will put in front of your target market as ads, whether it’s text ads, banner ads, or video ads.
Ad content is effective and converts traffic (prospects) into leads and sales when the messaging is congruent throughout the entire campaign and when that content is shown to a properly targeted audience.
You might come to realize that creating ad content may be one of your top expenses when launching a marketing campaign (depending on the type of campaign), however, we highly recommend you to not cheap out on this part because ad content is what gets potential customers to visit your site and take action, which leads to sales.
Low-quality ad content can lead to poor results or no results whatsoever. We recommend to invest a bit more and use only high-quality ad content right away and your Return-On-Investment (ROI) will be higher.
#4: Online Advertising
Customer acquisition is the single most important element for any business’ success. You need consistent cash-flow to stay in business and to grow as a company, which means you should advertise your business on a continuous basis.
A digital marketing agency must be exceptionally good at generating high-quality traffic (advertising online) and converting it into leads and sales. Having the proper skillsets allows an agency to deliver great results, which can lead to a lucrative, long-term relationship.
Our top 3 recommended advertisement types are Google search, YouTube video, and display network ads. We recommend you to implement all 3 of these types because doing so, you’ll position your business/ brand in front of your potential customers all over the internet in various different formats. Consequently, people will start recognizing your business/ brand and be more likely to choose it over its competitors.
#5: Campaign Optimization
Smart optimization promotes conversion and high Return-On-Investment (ROI). Forget about Search Engine Optimization (SEO) for a moment and think about optimization as something much bigger than just optimizing your website to show up on the first page of Google.
All types of advertising require continuous optimization. For example, we continuously optimize our clients’ Google ad campaigns. We do the same for YouTube video ads and display network ads.
Optimization allows us to deliver exceptional results to our clients. Delivering truly GREAT results is our #1 priority at 605 Marketing because we know that when we deliver great results, we create strong, long-term relationships with our clients and everybody wins.
So there you have it, those are the 5 major aspects that a digital marketing agency must focus on when launching marketing campaigns. I hope you found this article informative and valuable!
If you’re still looking for a digital marketing agency, 605 Marketing has all your marketing solutions. We will do everything right from start to finish and deliver you great results.
Reach out to us today by clicking here. We look forward to connecting with you!